Posted on April 11, 2011
As in 2008, the company returns to bet strong in the segment of luxury cosmetics. Sapphire and malachite extracts are some of the keys to its new line of creams.
Fight in a competitive and growing market: the high-end cosmetics (now dominated, among others, Vichy). The truth is that it does Bvlgari back in his old tradition in the world of jewelry. And if luxury shine in addition to necklaces and rings, does it serve to give light and vitality to the skin?
From research of Professor Jean-Paul Marty (Faculty of Pharmacy, University of Paris), Bvlgari has created "Bvlgari Gem Essence", a complex that includes extracts of sapphire, tourmaline, citrine and malachite.
The benefits to the skin are not only light but also protection. Thus, from its gems are rich in trace elements has created a whole line of creams that promote skin microcirculation and strengthen the defense of the skin against harmful effects as those produced by UV rays.
The re-launch of this product line once again confirms expansion purposes Bvlgari in 2010 and successfully entered the luxury handbags , choosing Julianne Moore as his muse.