Posted on November 6, 2010
Cum-a true media celebrity in the UK, Nigella Lawson established himself as an atypical character for television. It began as food critic and then cook. And he does not like the word "chef".
Never clear what the ingredients which make a person are cooking on camera in true celebrity. But it is likely that the key resides in how to explain and convey so common and unavoidable as preparing food (and make it rich, easy to prepare and healthy) task.
For Nigella Lawson (much like Rachel Ray) condiments success not obvious. Yes, unlike Ray, Lawson has a more sensual style She says that their merits are not a big secret. easy recipes and easy ways to explain them. "And I do it because I have neither the patience nor the energy nor the information or the ability to make complicated food. Doing so intentionally simple, would not work, because it would be condescending, " says .
The daughter of a conservative politician and a woman with entrepreneurial background in gastronomy (Vanessa Salmon, linked to J.Lyons and Co), Nigella had an unusual career: not graduated from any culinary institute. As it was dedicated to be critical to cook until she became "action".
"Feast", one of the most successful books Lawson
Led by TV and books like How to eat and How to be a domestic goddess ("How to become a domestic goddess"), Lawson increased popularity and captivated millions. According to The Guardian, the success of this woman who denies the word chef is seducing both men and women. "Men love her because they want to be with women because they wanted to be like her."
Currently, its Nigella's Kitchen program is broadcast by the BBC and reaches through various payment channels to dozens of countries. In Argentina, it can be seen on channel Fox Life .