The lightweight design guru
Posted on August 30, 2010
In the ongoing pursuit of a harmonious and functional concept with nature, Welsh strives with Ross Lovegrove as light as sophisticated designs.
If the design does not look to nature-and thrives on it-no we are on track. That's the premise implicit in the work of Welsh Ross Lovegrove, figure representative of what has been called "organic design" and real inspiration for the next generation in the field.
Lovegrove - who has gone through important and classic brands such as Tag Heuer, Apple and Peugeot - considered himself as the "translator" of the language of nature and firmly believes that organic design contributes immensely to our sense of life and to the way we interact with things.
That way to bond with your environment must be as light and airy as possible, a feature that invariably looks at their jobs, are chairs, lamps and clocks.
In a world that is virtualized too fast, Lovegrove says she wants people to enjoy their designs "in reality than on the computer." And aesthetic pleasures aside, do not forget the ecological necessity. "We need a new economy in the way we produce, " he insists .
Experiences MV Today, we wanted to share with you the work of Lovegrove both the aesthetic quality of his work as philosophy that supports it.
