A rum old and new

Posted on July 29, 2010

Matusalem just to launch "Solera 23" a unique premium rum that combines the best virtues of the beverage from inspired and sherry wine making techniques.

ron-matusalem-solera-23

Must go back to the nineteenth century Cuba, and more precisely to Santiago de Cuba, to trace the history of the rum factory "Methuselah". Those were the days of Prohibition in the U.S. and the only factor tempted thousands of Americans to discover the tropical glamor of Havana.
The company was born in 1872 through a partnership between brothers Benjamin and Eduardo Camp Evaristo Alvarez. Between the three, they found the key to the Caribbean tradition combine with the method of aging was usual in the development of sherry.
Over the years, Matusalem saw growing fame of its rums and although the 1959 Revolution stripped the Island brand, Dominican Republic nine became the company headquarters.

anuncio-callejero-de-ron-matusalem

Solera 23

This year has presented in Matusalem "Solera 23" market, defined as a rum "ultra premium" that rescues and synthesizes the virtues of other rums. As explained from the firm, the number hearth is the average age of the combined rums, a fact that experts and tasters ignored.
With the slogan "What's new is both the oldest" Matusalem returns to tempt discerning palates with a rum that subtle but with personality. It has notes of vanilla and nuts and woody tone unmistakable legacy of time in barrel.

Text: Andrés Bacigalupo
More on Premium Beverages on MV Blog:
Remy Martin Louis XIII Cognac

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