Posted on November 30, 2008
Fun and vibrant, Brazilian Romero Britto not lost in any gallery. Stripped of bias towards the "business" out of his pop art museums, climbs brands .. and back to exhibitions. Where to see in Buenos Aires.
"A little joy for such a complicated world." That was all the answer I received when a journalist asked the Brazilian artist Romero Britto did intended to convey through their works. The aim seems to have been more than fulfilled: Cheerful and colorful animal, geometric devices and a puff of energy dominate the entire work of Britto, who lives in Miami since 1987.
Born into a poor family in Recife, from a very young Britto sculptures and drawings improvised with the materials he had at hand. A scholarship enabled him to study law but soon realized that what he had little to do with the law. Some time later, the decision to sell his car and his paintings to travel to Europe was probably his first hit. Inspiration from Picasso, Matisse and graffiti did the rest. Britto's career had begun.
Oblivious to the prejudice that often surround the "art", the first arrival of this great creative public came from the hand of Absolut, the Swedish vodka prestigious brand at this point is also famous for provocative marketing around their special editions . Far from denying his way through the advertising world, Romero Britto Absolut saw the opportunity to take their art to many people. "I was born in a country where the vast majority of the population does not have access to museums," said the artist before entering the massiveness of his work.
Next came brands like Pepsi, Apple and Volvo and consumption would also "love" between an eclectic list of celebrities ranging from Giorgio Armani and the royal family of Sweden to Gloria Estefan, Elton John and Bill Clinton.
The South Florida-second-home Britto Artist wins most of his last sculptures. In Grapeland Water Park, a huge collection of mermaids, snakes, sea horses and fish inevitably huge impact in the eyes of thousands of daily visitors.
However, the label of "commercial pop artist" (three words that some critics promises not withdraw in years) has not confined Britto's work environment only to Miami. Today, his works can be seen in over 100 galleries worldwide, from London and New York to Singapore and Amsterdam. In Buenos Aires, some of his work can be enjoyed in the art space Mazal Palermo Soho. (Address is Costa Rica 4670).